Client
CMC
Sector
Network infrastructure
Scope
UX · Design · Build
Timeline
14 weeks
_The challenge
Technical depth, invisible to buyers.
CMC had the engineering credibility but the site read as a brochure. Prospects could not tell which services applied to them, and the sales team was re-explaining topology on every call.
Placeholder: replace with the client’s own framing of the problem, the internal pressure behind it, and what a win looked like at kickoff.
_What we did
01
Restructured the offer
Interviews with sales and engineering turned a flat service list into four buyer-led tracks.
02
Built the flow tool
An interactive network diagram that explains the topology in thirty seconds, on any screen.
03
Rebuilt the front end
Static-first delivery, Arabic and English from one codebase, sub-second first paint.
_Outcome
0.9s
First contentful paint, down from 4.2s
+00%
Placeholder — qualified enquiries after launch
2
Languages from a single codebase
Placeholder pull-quote from the client — one sentence on what changed for their team after launch.
Name · role, CMC
_Next step